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About this book
Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.
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Table of contents (13 chapters)
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Front Matter
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Back Matter
Reviews
"Finally a marketing manual that puts theory into practice! Whether you manage or market a national brand or run a local business, Kelley offers a wealth of actionable ideas and best practices to stimulate your plan of attack in today's mobile-centric marketplace." - Kevin Reilly, Former Entertainment Chairman of the Fox Broadcasting Company
"I loved the book! Going from the 2nd screen to the action screen will change your business while using mobile marketing." - Michael Bowling, Fortune 20 Telecommunications Executive
"Michael Kelley's thoughtful, fast paced hands (I mean thumbs) on guide to getting mobile right is a must read for anyone with a need to connect with real people in 2014 and beyond!" - Stanley Hubbard, CEO, The REELZChannel
About the author
Michael Dru Kelley is the co-founder of Unconventional Partners, a firm that specializes in three areas: producing multi-platform video properties; creating branded content; and designing the mobile experiences for the world's leading brands. Most recently, Michael has worked with OK! Magazine to launch OK! TV. Since 2010, his firm has designed and built mobile experiences for P&G's sponsorships of the 2012 Olympics, MTV VMAs, and the Grammy Awards. He lives in New York, NY.
Bibliographic Information
Book Title: All Thumbs
Book Subtitle: Mobile Marketing that Works
Authors: Michael Dru Kelley
DOI: https://doi.org/10.1007/978-1-137-51016-7
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2014
Hardcover ISBN: 978-1-137-27927-9Published: 02 September 2014
eBook ISBN: 978-1-137-51016-7Published: 30 September 2016
Edition Number: 1
Number of Pages: VI, 218
Topics: e-Business/e-Commerce