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About this book
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.
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Table of contents (12 chapters)
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Front Matter
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Back Matter
About the author
Matt Carmichael is a seasoned journalist who specializes in demographics, consumer trends, and urban issues. He is a vice-President of Journal Communications Inc., and the editor of Livability.com which focuses on what makes small and mid-sized cities great places to live and work. Previously he was with Crain Communications where he served in a number of roles including the Senior director of research and data at Crain’s Chicago Business and Director of data strategy at Advertising Age. At Ad Age, he founded and edited the AdAgeStat blog focusing on research and analysis of demographic and consumer trends.
Bibliographic Information
Book Title: Buyographics
Book Subtitle: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Authors: Matt Carmichael
DOI: https://doi.org/10.1007/978-1-137-51027-3
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2013
Edition Number: 1
Number of Pages: XV, 217
Topics: Marketing, Economics, general, Market Research/Competitive Intelligence