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About this book
Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging issue from its foundations; entrepreneurship, strategic management and international business studies. The book proposes an integrated interpretive framework in which to place international entrepreneurship, examining both theoretical and practical interests. It asserts that firms faced by global competitive pressures need to develop proactive and innovative responses to cope with the uncertainties of international markets and instead capture the opportunities. This book presents a common framework to complement the growing contributions to this topical and lively subject.
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Keywords
Table of contents (7 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the authors
Antonella Zucchella is Professor of Marketing and Pro-rector of Finance at Pavia University, Italy. She is Author of four books and more than thirty articles, ranging from entrepreneurship to international marketing and management.
Giovanna Magnani is a Ph.D. candidate in Economics and Management at Pavia University, Italy.
Bibliographic Information
Book Title: International Entrepreneurship
Book Subtitle: Theoretical Foundations and Practices; Second Edition
Authors: Antonella Zucchella, Giovanna Magnani
DOI: https://doi.org/10.1057/9781137520036
Publisher: Palgrave Macmillan London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-52001-2Published: 06 January 2016
Softcover ISBN: 978-1-349-56370-8Published: 28 February 2020
eBook ISBN: 978-1-137-52003-6Published: 08 April 2016
Edition Number: 2
Number of Pages: XIV, 200
Topics: Innovation/Technology Management, International Business, Organization, Development Economics, Behavioral/Experimental Economics, Entrepreneurship