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About this book
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
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Table of contents (11 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the authors
Luca Cacciolatti is Associate Professor and Senior Lecturer of Marketing at University of Westminster, UK. His research interests include SME marketing and marketing decision making, marketing intelligence and strategic marketing.
Soo Hee Lee is Professor of Organization Studies at Kent Business School, University of Kent, UK. His research focuses on comparative institutions, innovation systems, and digital convergence and remediation of creative practice in arts and design.
Soo Hee Lee is Professor of Organization Studies at Kent Business School, University of Kent, UK. His research focuses on comparative institutions, innovation systems, and digital convergence and remediation of creative practice in arts and design.
Bibliographic Information
Book Title: Entrepreneurial Marketing for SMEs
Authors: Luca Cacciolatti, Soo Hee Lee
DOI: https://doi.org/10.1057/9781137532589
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2015
Hardcover ISBN: 978-1-137-53256-5Published: 26 October 2015
eBook ISBN: 978-1-137-53258-9Published: 26 October 2015
Edition Number: 1
Number of Pages: X, 215
Topics: Marketing, Business Strategy/Leadership, Small Business, Management, Development Economics, Operations Research/Decision Theory