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About this book
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
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Table of contents (14 chapters)
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Front Matter
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Introduction
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The Luxury Industry and the Chinese Sociocultural Context in Transition
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Front Matter
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Chinese Customers — Insights into the New Chinese Luxury Experience
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Front Matter
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The Emergence of the Creative Phase — From International to Chinese Brands
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Front Matter
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Conclusion
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Back Matter
Authors and Affiliations
About the author
Serena Rovai is Professor and Director of International Relations at La Rochelle Business School, France, teaching and researching on Luxury Internationalisation Management. Previously she designed and managed the Fashion and Luxury specialisation programmes at Grenoble Ecole de Management, France and spent fifteen years in Asia, mainly in China, in various academic and managerial positions.
Bibliographic Information
Book Title: Luxury the Chinese Way
Book Subtitle: The Emergence of a New Competitive Scenario
Authors: Serena Rovai
DOI: https://doi.org/10.1057/9781137537751
Publisher: Palgrave Macmillan London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-53773-7Published: 29 February 2016
Softcover ISBN: 978-1-349-71123-9Published: 27 August 2021
eBook ISBN: 978-1-137-53775-1Published: 08 April 2016
Edition Number: 1
Number of Pages: XIV, 185
Topics: Marketing, International Business, Innovation/Technology Management, Investments and Securities, International Economics, Trade