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About this book
This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a “survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant disadvantage and threatens both economic and societal advancement.
The author offers clear, intelligible solutions to accomplish this such as eliminating discrimination, providing opportunities for new ideas and industries, enhancing quality of life, and encouraging more competition so that radical innovations can emerge and make a positive difference. This book will appeal to leaders and researchers across marketing, economics, management, and accounting looking for answers on how to get the American economy back on track.
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Keywords
Table of contents (16 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the author
A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books, and 30 monographs. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, Asia, and Oceania, and was very active in the Fulbright Commission.
Bibliographic Information
Book Title: Empowering the Market Economy through Innovation and Entrepreneurship
Authors: A. Coskun Samli
DOI: https://doi.org/10.1057/978-1-137-55827-5
Publisher: Palgrave Macmillan New York
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-56421-4Published: 27 April 2016
eBook ISBN: 978-1-137-55827-5Published: 26 April 2016
Edition Number: 1
Number of Pages: XX, 177
Number of Illustrations: 39 b/w illustrations
Topics: Innovation/Technology Management, Entrepreneurship, Sustainability Management