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About this book
Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
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Table of contents (9 chapters)
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Front Matter
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Organizational Processes for Innovations
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Front Matter
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Launching Innovations in the Market
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Front Matter
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Back Matter
Authors and Affiliations
About the authors
Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration at INSEAD. His research interests involve the marketing of innovations, marketing strategy and statistical analysis of management data. ISI web of knowledge identifies Hubert Gatignon as a Highly Cited Researcher and he is the recipient of the 2014 EMAC Distinguished Marketing Scholar Award. Dr. Gatignon is an Associate Editor of JMR and he serves on the editorial boards of several leading marketing journals.
David Gotteland is Professor of Marketing at Grenoble Ecole de Management, France and has been visiting Scholar at INSEAD. His research interests include innovation strategies and the strategic orientation of firms. He has served as both the Head of and the Scientific Advisor of the Marketing Department at Grenoble Ecole de Management.
Christophe Haon is Professor of Marketing at Grenoble Ecole de Management, France. He is interested in marketing strategy and especially in new product and service development. He is currently the Scientific Advisor of the Marketing Department and the Leader of the Marketing Research Team at Grenoble Ecole de Management.
Bibliographic Information
Book Title: Making Innovation Last: Volume 2
Book Subtitle: Sustainable Strategies for Long Term Growth
Authors: Hubert Gatignon, David Gotteland, Christophe Haon
DOI: https://doi.org/10.1007/978-1-137-57264-6
Publisher: Palgrave Macmillan London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-57263-9Published: 02 November 2015
eBook ISBN: 978-1-137-57264-6Published: 02 November 2015
Edition Number: 1
Number of Pages: XIX, 456
Topics: Innovation/Technology Management, Business Strategy/Leadership, Organization, Entrepreneurship, Management, Behavioral/Experimental Economics