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About this book
For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.
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Keywords
Table of contents (7 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the author
Craig Freedman is an associate professor at the University of New South Wales, Australia, and has taught at a number of other major universities. His main research areas are the history of economic thought, the Japanese economy, and industrial organisation. He is the author of numerous books including, Chicago Fundamentalism (2008) and The Last Time I Saw Richard (2011).
Bibliographic Information
Book Title: In Search of the Two-Handed Economist
Book Subtitle: Ideology, Methodology and Marketing in Economics
Authors: Craig Freedman
Series Title: Palgrave Studies in the History of Economic Thought
DOI: https://doi.org/10.1057/978-1-137-58974-3
Publisher: Palgrave Macmillan London
eBook Packages: Economics and Finance, Economics and Finance (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-58973-6Published: 01 December 2016
Softcover ISBN: 978-1-349-95479-7Published: 06 July 2018
eBook ISBN: 978-1-137-58974-3Published: 21 November 2016
Series ISSN: 2662-6578
Series E-ISSN: 2662-6586
Edition Number: 1
Number of Pages: XX, 418
Number of Illustrations: 1 b/w illustrations
Topics: History of Economic Thought/Methodology, Economic Policy, Marketing