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Effective Marketing Logistics

The Analysis, Planning and Control of Distribution Operations

  • Book
  • © 1975

Overview

Authors:
  1. Graham Buxton
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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xiv
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  2. The Conceptual Foundation

    1. Front Matter

      Pages 1-1
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    2. The Nature and Scope of Marketing Logistics

      • Graham Buxton
      Pages 3-25

    3. Designing a Marketing Logistics System

      • Graham Buxton
      Pages 26-49

    4. Costs, Revenues and Trade-offs

      • Graham Buxton
      Pages 50-71

  3. The Analysis of Strategy

    1. Front Matter

      Pages 73-73
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    2. Retail and Depot Location

      • Graham Buxton
      Pages 75-98

    3. Basic Principles of Inventory Control

      • Graham Buxton
      Pages 99-124

    4. Warehouse Management and Materials Handling

      • Graham Buxton
      Pages 125-144

    5. Management of the Transportation Function

      • Graham Buxton
      Pages 145-168

  4. Implementation and Control

    1. Front Matter

      Pages 169-169
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    2. Information and Communication Systems

      • Graham Buxton
      Pages 171-188

    3. Organisational Implementation of the Marketing Logistics Concept

      • Graham Buxton
      Pages 189-204

  5. Back Matter

    Pages 205-244
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Bibliographic Information

  • Book Title: Effective Marketing Logistics

  • Book Subtitle: The Analysis, Planning and Control of Distribution Operations

  • Authors: Graham Buxton

  • DOI: https://doi.org/10.1007/978-1-349-02101-7

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Graham Buxton 1975

  • eBook ISBN: 978-1-349-02101-7Published: 18 June 1975

  • Edition Number: 1

  • Number of Pages: XIV, 244

  • Number of Illustrations: 3 b/w illustrations

  • Topics: Management, Marketing, Logistics

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