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About this book
This book is the founding work on Strategic Management, a concept that lies at the core of modern business. It has a focus upon the behaviour of complex organizations in turbulent environments and upon what determines success. The book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains a key work on strategy.
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Table of contents (13 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
Bibliographic Information
Book Title: Strategic Management
Authors: H. Igor Ansoff
DOI: https://doi.org/10.1007/978-1-349-02971-6
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1979
Hardcover ISBN: 978-0-333-19686-1Published: 21 February 1979
Softcover ISBN: 978-1-349-02973-0Published: 01 January 1979
eBook ISBN: 978-1-349-02971-6Published: 16 February 2016
Edition Number: 1
Number of Pages: IX, 236
Topics: International Business, Management, Business Strategy/Leadership