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Palgrave Macmillan

International Marketing and Purchasing

A Survey among Marketing and Purchasing Executives in Five European Countries

  • Book
  • © 1981

Overview

Editors:
  1. Peter W. Turnbull
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  2. Malcolm T. Cunningham
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Table of contents (4 chapters)

  1. Front Matter

    Pages i-xv
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  2. A New Approach to Industrial Marketing and Purchasing

    • Peter W. Turnbull, Malcolm T. Cunningham
    Pages 1-18

  3. Marketing in Europe: the Performance of British Companies

    • Peter W. Turnbull, Malcolm T. Cunningham
    Pages 19-57

  4. Purchasing in Europe: the Performance of British Companies

    • Peter W. Turnbull, Malcolm T. Cunningham
    Pages 58-95

  5. Implications for Management

    • Peter W. Turnbull, Malcolm T. Cunningham
    Pages 96-128

  6. Back Matter

    Pages 129-133
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Bibliographic Information

  • Book Title: International Marketing and Purchasing

  • Book Subtitle: A Survey among Marketing and Purchasing Executives in Five European Countries

  • Editors: Peter W. Turnbull, Malcolm T. Cunningham

  • DOI: https://doi.org/10.1007/978-1-349-05475-6

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Economics & Finance Collection, Economics and Finance (R0)

  • Copyright Information: Peter W. Turnbull and Malcolm T. Cunningham 1981

  • Hardcover ISBN: 978-0-333-28989-1Published: 01 April 1981

  • Softcover ISBN: 978-1-349-05477-0Published: 01 January 1981

  • eBook ISBN: 978-1-349-05475-6Published: 02 April 1981

  • Edition Number: 1

  • Number of Pages: XV, 133

  • Topics: Marketing

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