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Palgrave Macmillan

Survey Research for Managers

How to Use Surveys in Management Decision-making

  • Book
  • © 1988

Overview

Authors:
  1. Peter F. Hutton

    1. Market & Opinion Research International Ltd (MORI), UK

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About this book

This book provides an introduction to the ways in which managers can use surveys to improve their decision-making. It focuses on how straightforward survey data can be used to improve the overall quality of management.

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xviii
    Download chapter PDF

  2. Survey Research for Management Decision-making

    • Peter F. Hutton
    Pages 1-21

  3. The Consumer

    • Peter F. Hutton
    Pages 23-47

  4. The Industrial Customer

    • Peter F. Hutton
    Pages 49-62

  5. Corporate Image

    • Peter F. Hutton
    Pages 63-106

  6. Employees

    • Peter F. Hutton
    Pages 107-132

  7. Financial Markets

    • Peter F. Hutton
    Pages 133-147

  8. The Small Shareholder

    • Peter F. Hutton
    Pages 149-169

  9. The City

    • Peter F. Hutton
    Pages 171-182

  10. Government

    • Peter F. Hutton
    Pages 183-208

  11. International Research

    • Peter F. Hutton
    Pages 209-218

  12. Qualitative Research

    • Peter F. Hutton
    Pages 219-239

  13. Back Matter

    Pages 241-268
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Authors and Affiliations

  • Market & Opinion Research International Ltd (MORI), UK

    Peter F. Hutton

Bibliographic Information

  • Book Title: Survey Research for Managers

  • Book Subtitle: How to Use Surveys in Management Decision-making

  • Authors: Peter F. Hutton

  • DOI: https://doi.org/10.1007/978-1-349-06844-9

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1988

  • eBook ISBN: 978-1-349-06844-9Published: 18 June 1988

  • Edition Number: 1

  • Number of Pages: XVIII, 268

  • Topics: Management

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