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About this book
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG
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Table of contents (15 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: How to Market Computers and Information Technology
Authors: Hamish E. Macarthur, Merlin Stone
DOI: https://doi.org/10.1007/978-1-349-13402-1
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1994
Softcover ISBN: 978-0-333-60814-2Published: 18 June 1994
eBook ISBN: 978-1-349-13402-1Published: 27 July 2016
Edition Number: 1
Number of Pages: X, 332
Topics: Marketing, IT in Business