Overview
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit.
Similar content being viewed by others
Keywords
Table of contents (16 chapters)
-
Front Matter
-
Back Matter
Bibliographic Information
Book Title: Strategic Public Relations
Editors: Norman A. Hart
DOI: https://doi.org/10.1007/978-1-349-13481-6
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1995
Hardcover ISBN: 978-0-333-61545-4Published: 12 February 1995
Softcover ISBN: 978-1-349-13483-0Published: 01 January 1995
eBook ISBN: 978-1-349-13481-6Published: 13 February 1995
Edition Number: 1
Number of Pages: XIX, 313
Topics: Marketing, Industries, Human Resource Management, Corporate Communication/Public Relations