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About this book
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
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Table of contents (14 chapters)
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Front Matter
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Back Matter
About the author
MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.
Bibliographic Information
Book Title: How to Manage Your Global Reputation
Book Subtitle: A Guide to the Dynamics of International Public Relations
Authors: Michael Morley
DOI: https://doi.org/10.1007/978-1-349-14070-1
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Michael Morley 1998
Softcover ISBN: 978-1-349-14072-5Published: 01 January 1998
eBook ISBN: 978-1-349-14070-1Published: 01 February 1998
Edition Number: 1
Number of Pages: IX, 172