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About this book
The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used.
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Table of contents (11 chapters)
Authors and Affiliations
Bibliographic Information
Book Title: Survey Research for Managers
Book Subtitle: How to Use Surveys in Management Decision-making
Authors: Peter F. Hutton
DOI: https://doi.org/10.1007/978-1-349-20698-8
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Peter F. Hutton 1990
Softcover ISBN: 978-0-333-52170-0Published: 08 May 1990
eBook ISBN: 978-1-349-20698-8Published: 11 May 1990
Edition Number: 2
Number of Pages: XVIII, 268
Topics: Market Research/Competitive Intelligence, Management