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About this book
Travel and tourism are areas in which specialist marketing training is becoming essential. The approaches employed in these case studies will help to stimulate readers to learn from the experience of operators in the public and private sectors of travel and tourism.
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Table of contents (12 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Marketing for Tourism
Authors: Les Lumsdon
DOI: https://doi.org/10.1007/978-1-349-21946-9
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1992
eBook ISBN: 978-1-349-21946-9Published: 09 January 2016
Edition Number: 1
Number of Pages: XX, 209
Topics: Tourism Management, Marketing