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About this book
Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s and beyond.
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Keywords
Table of contents (12 chapters)
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Front Matter
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The Challenges Ahead
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European Consumer Goods
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Front Matter
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Back Matter
Bibliographic Information
Book Title: European Corporate Strategy
Book Subtitle: Heading for 2000
Authors: Oliver L. Landreth
DOI: https://doi.org/10.1007/978-1-349-22313-8
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1992
Hardcover ISBN: 978-0-333-55835-5Published: 23 September 1992
eBook ISBN: 978-1-349-22313-8Published: 27 July 2016
Edition Number: 1
Number of Pages: XV, 183