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About this book
This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.
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Table of contents (4 chapters)
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Bibliographic Information
Book Title: Bancassurance in Europe
Authors: Tobias C. Hoschka
DOI: https://doi.org/10.1007/978-1-349-23455-4
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Economics & Finance Collection, Economics and Finance (R0)
Copyright Information: Tobias C. Hoschka 1994
Hardcover ISBN: 978-0-312-12278-2Due: 12 July 1994
Softcover ISBN: 978-1-349-23457-8Published: 01 January 1994
eBook ISBN: 978-1-349-23455-4Published: 27 July 2016
Edition Number: 1
Number of Pages: XII, 174
Topics: Macroeconomics/Monetary Economics//Financial Economics, Banking, Insurance