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About this book
The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to achieve corporate performance are essential activities in the implementation process. Recent developments in management accounting are introduced to facilitate decision making. A worked case study/example illustrates the concepts introduced.
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Table of contents (17 chapters)
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Front Matter
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Understanding How the Business Makes Decisions: Corporate Strategy, Critical Success Factors and Strategy Implementation
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Understanding the Business
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Front Matter
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Understanding Customer Expectations
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Front Matter
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Managing the Business to Achieve Results
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Front Matter
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Retail Decision Making in Action: Examples from the Retail Sector
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Front Matter
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Authors and Affiliations
Bibliographic Information
Book Title: Retailing Management
Book Subtitle: Analysis, Planning and Control
Authors: David Walters
DOI: https://doi.org/10.1007/978-1-349-23488-2
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: David Walters 1994
Softcover ISBN: 978-0-333-60806-7Published: 19 July 1994
eBook ISBN: 978-1-349-23488-2Published: 19 July 1994
Edition Number: 1
Number of Pages: XV, 345
Topics: Trade, Management