Overview
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.
Similar content being viewed by others
Keywords
Table of contents (10 chapters)
-
Front Matter
-
Back Matter
Reviews
'...a good introduction for new public relations managers or entrepreneurs.' - Publishers Weekly
'Winning Reputations is a real winner...It provides valuable insight about reputation management from a leading practitioner working on the front lines with some of the world's top companies.' - Professor Charles J. Fombrun, Executive Director, Reputation Institute, Leonard N. Stern School of Business, New York University
'A comprehensive and persuasive tour of the issues facing communications professionals in the new era.' - Peter Hehir, Former Chairman of Porter Novelli International
'Sharp; well-focused; truly international - and takes the mystery out of spin.' - Colin Farrington, Director General, The Institute of Public Relations
'This book shows how reputation promotion can lead to corporate responsibility not just self-aggrandizement.' - Kate Nicholas, Editor, PR Week
About the author
CHRIS GENASI is Director of Strategy of Weber Shandwick International, one of the biggest PR companies in the world. He has particular expertise in Communication Strategy Development, Internal Culture Change Programmes, Issues Management, Corporate Media Relations, Opinion Former Communications and Corporate Citizenship Activity. His specialism is the management of corporate reputation and he has advised several leading multinational companies including Nestle, Lever Brothers, Toyota Motor Corporation, Castrol, BP, Allied Domecq, Courtaulds Fibres, Rolls-Royce Motor Cars and BT.
Bibliographic Information
Book Title: Winning Reputations
Book Subtitle: How To Be Your Own Spin Doctor
Authors: Chris Genasi
DOI: https://doi.org/10.1057/9781403937537
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2002
Softcover ISBN: 978-0-333-96365-4Published: 12 October 2001
eBook ISBN: 978-1-4039-3753-7Published: 12 October 2001
Edition Number: 1
Number of Pages: XIII, 192
Topics: Management, Corporate Communication/Public Relations, Marketing