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About this book
In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets.
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Table of contents (9 chapters)
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Front Matter
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Back Matter
About the author
RENÉ HAAK joined the German Institute for Japanese Studies in Tokyo in 1999 and is now head of the business and economics section, and deputy director. He was previously Senior Researcher at the Fraunhofer Institute for Production and Design Technology, and Research Fellow at the Institute for Machine Tools and Manufacturing Technology at the Technical University of Berlin. He has written numerous articles on production technology and strategic management in Japan and Germany. He is the co-editor with Hanns Günther Hilpert of Japan and China: Cooperation, Competition and Conflict, published by Palgrave Macmillan in 2002.
Bibliographic Information
Book Title: Theory and Management of Collective Strategies in International Business
Book Subtitle: The Impact of Globalization on Japanese German Business Cooperations in Asia
Authors: René Haak
DOI: https://doi.org/10.1057/9781403948144
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2004
Hardcover ISBN: 978-1-4039-1127-8Published: 19 December 2003
Softcover ISBN: 978-1-349-51060-3Published: 01 January 2004
eBook ISBN: 978-1-4039-4814-4Published: 11 December 2003
Edition Number: 1
Number of Pages: XV, 206
Topics: International Business, Management, Business Strategy/Leadership, International Economics, Globalization, Organization