Overview
- Offers a comprehensive, definitive deep dive into agribusiness, with original scientific contributions
- Explores the contextual evolutions impacting the sector, and the means, practices and avenues for its development.
- Defines , refines, analyses the evolution of agribusiness in the present and future
Part of the book series: Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science (PIBSAG)
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About this book
Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by technological advancements, geopolitical developments, globalisation, transport and logistics innovations, as well as changes in industry structure and consumer behaviour.
Reflecting on these changes and providing a deep dive into this sector, this two-volume scientific works’ collection defines, refines, analyses, and prescribes the evolution of agribusiness in the present and future. Taken together, the books offer a comprehensive conceptualisation of the multifactorial macro, micro and organisational elements of agribusiness, including strategic, managerial, marketing, technological and geo-socio-political forces.
Volume I explores the strategic, managerial and marketing aspects of contemporary agribusiness, and descriptively and prescriptively investigates the organisational and immediate industry practices and sectoral forces. Topics covered include circular business models, CSR communication practices, digital marketing, organisational sustainability and contemporary farming systems, to name a few..
Keywords
Table of contents (11 chapters)
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Front Matter
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Back Matter
Editors and Affiliations
About the editors
Antonino Galati is Associate Professor in Agricultural Management in the Department of Agricultural, Food and Forest Sciences, University of Palermo, Italy.
Mariantonietta Fiore is Professor in Agricultural Economics and Valuation in the Department of Economics, University of Foggia, Italy.
Alkis Thrassou is Professor in the School of Business at the University of Nicosia, Cyprus, and a Senior Research Fellow of the EuroMed Academy of Business (EMAB).
Demetris Vrontis is Professor and Vice Rector for Faculty and Research at the University of Nicosia in Cyprus, as well the Editor-in-Chief of the EuroMed Journal of Business (EMJB) and the President of the EuroMed Research Business Institute (EMRBI).
Bibliographic Information
Book Title: Agribusiness Innovation and Contextual Evolution, Volume I
Book Subtitle: Strategic, Managerial and Marketing Advancements
Editors: Antonino Galati, Mariantonietta Fiore, Alkis Thrassou, Demetris Vrontis
Series Title: Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science
DOI: https://doi.org/10.1007/978-3-031-45738-8
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Hardcover ISBN: 978-3-031-45737-1Published: 16 May 2024
Softcover ISBN: 978-3-031-45740-1Due: 30 May 2025
eBook ISBN: 978-3-031-45738-8Published: 15 May 2024
Series ISSN: 3059-2038
Series E-ISSN: 3059-2046
Edition Number: 1
Number of Pages: XXVI, 276
Number of Illustrations: 40 b/w illustrations
Topics: Industries, Business Strategy/Leadership, Business and Management, general, Corporate Environmental Management, Sustainable Development, Agriculture