Overview
- Provides an up to date overview of the most recent brand development and management in China
- Accompanied by an introductory chapter to provide further insights into the field and future research avenues
- Includes nascent and burgeoning research topics to aid PhD and advanced students
Part of the book series: Journal of Brand Management: Advanced Collections (JBMAC)
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About this book
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
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Keywords
Table of contents (15 chapters)
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Front Matter
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Introduction
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Front Matter
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China’s Brands and Corporate Brand Communications in China: in Context
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Front Matter
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Corporate Heritage Brands in China
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Front Matter
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Managing the Brand Name and Logo in China
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Front Matter
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Brand Buying Behaviour in China
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Front Matter
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Editors and Affiliations
About the editors
John M.T. Balmer is Professor of Corporate Marketing at Brunel Business School, London, UK, and quondam Professor of Corporate Brand/Identity Management at Bradford School of Management, UK. Credited with formally introducing the corporate brand notion in 1995, since the early 1990s he has been a leading proponent of the strategic importance of corporate identity and corporate brands. He has published numerous cornerstone articles in leading journals relating to corporate brands and corporate marketing. He is the Chairman of the Board of Senior Consultant editors of the Journal of Brand Management; founder of the International Corporate Identity Group (ICIG) and founder and Chairman of the International Symposium on Corporate Heritage.
Weifeng Chen is a lecturer at Brunel University Business School, London, UK, where he specialises in international businesses and branding, with a particular interest in the management of Chinese brands. Dr Chen has published in anumber of international journals including Journal of Organizational Change Management, Journal of Information System Management and International Journal of Knowledge Management Studies. He is a member of the China–Britain Business Council (CBBC) and currently serves as a consultant for a number of Chinese enterprises.
Bibliographic Information
Book Title: Advances in Chinese Brand Management
Editors: John M. T. Balmer, Weifeng Chen
Series Title: Journal of Brand Management: Advanced Collections
DOI: https://doi.org/10.1057/978-1-352-00011-5
Publisher: Palgrave Macmillan London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
Hardcover ISBN: 978-1-352-00010-8Published: 24 November 2016
Softcover ISBN: 978-1-349-95799-6Published: 29 June 2018
eBook ISBN: 978-1-352-00011-5Published: 14 November 2016
Edition Number: 1
Number of Pages: X, 354
Topics: Customer Relationship Management, Market Research/Competitive Intelligence, International Business