Overview
- Presents a biological ecosystem model that draws analogies with modern information communication technology ecosystems, formulating new theories and concepts
- Critiques existing theories that are based on classical Newtonian principles, and thus are outdated in today's world of the Internet and digital technology
- Draws on material from both the natural sciences and business, including biology, geology, computer science and engineering, strategy and micro-economics
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About this book
This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertakingresearch in strategy, technology and electronic engineering.
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Keywords
Table of contents (6 chapters)
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Front Matter
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Back Matter
Reviews
“This book offers a radically different explanation of the contemporary digital environment and how organisations may evolve their strategies in chaotic and complex conditions. It provides new thinking and challenges the classical school of strategy by constructing a biological and platform ecosystem perspective.” (Klaus Oestreicher, Professor, International University of Georgia, Georgia)
Authors and Affiliations
About the author
Nigel Walton is Senior Lecturer in Innovation and Entrepreneurship at the University of Worcester, UK, and Associate Lecturer in Strategy at the Open University Business School. His most recent research, carried out at Coventry University, UK, involves studying the internet as a platform ecosystem.
Bibliographic Information
Book Title: The Internet as a Technology-Based Ecosystem
Book Subtitle: A New Approach to the Analysis of Business, Markets and Industries
Authors: Nigel Walton
DOI: https://doi.org/10.1057/978-1-137-60077-6
Publisher: Palgrave Macmillan London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
Hardcover ISBN: 978-1-137-60076-9Published: 12 May 2017
Softcover ISBN: 978-1-349-93624-3Published: 21 April 2021
eBook ISBN: 978-1-137-60077-6Published: 04 May 2017
Edition Number: 1
Number of Pages: XIV, 168
Number of Illustrations: 15 b/w illustrations
Topics: Online Marketing/Social Media, Business Information Systems, Sustainability Management, e-Commerce/e-business, Big Data/Analytics