Overview
- Reflects upon the evolving nature of CSR and its relationship with digital communities
- Includes case studies from around the globe
- Examines a range of online communities including twitter and other social media, healthcare forums, and company websites
Part of the book series: Palgrave Studies in Governance, Leadership and Responsibility (PSGLR)
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About this book
This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners.
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Keywords
Table of contents (13 chapters)
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Front Matter
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Corporate Responsibility and Digital Communities
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Front Matter
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Corporate Responsibility Activities and Social Media
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Front Matter
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Corporate Responsibility in the Digital Economy: Global Challenges
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Front Matter
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Back Matter
Editors and Affiliations
About the editors
Georgiana Grigore is a Lecturer in Marketing at Henley Business School, UK. She is an active researcher, focusing on corporate social responsibility, business ethics and marketing, including changes that result from digital media. In 2012, she co-founded an annual international conference, ‘Social Responsibility, Ethics and Sustainable Business’.
Alin Stancu is Associate Professor of Corporate Social Responsibility and Public Relations at Bucharest University of Economic Studies, Romania. His current research interests include business ethics, corporate social responsibility and marketing-management. He is involved in several national funded research projects, and has published numerous articles and papers on corporate social responsibility. He is the co-founder of The International Conference ‘Social Responsibility, Ethics and Sustainable Business’.
David McQueen is a researcher, author and lecturer in the Faculty of Media and Communication at Bournemouth University, UK. His research interest include broad questions of media, power and politics; critical perspectives on PR and the media; lobbying; government and party political PR; CSR and ‘greenwashing’.
Bibliographic Information
Book Title: Corporate Responsibility and Digital Communities
Book Subtitle: An International Perspective towards Sustainability
Editors: Georgiana Grigore, Alin Stancu, David McQueen
Series Title: Palgrave Studies in Governance, Leadership and Responsibility
DOI: https://doi.org/10.1007/978-3-319-63480-7
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer International Publishing AG, part of Springer Nature 2018
Hardcover ISBN: 978-3-319-63479-1Published: 23 January 2018
Softcover ISBN: 978-3-319-87568-2Published: 04 June 2019
eBook ISBN: 978-3-319-63480-7Published: 27 November 2017
Series ISSN: 2662-1304
Series E-ISSN: 2662-1312
Edition Number: 1
Number of Pages: XVIII, 278
Number of Illustrations: 3 b/w illustrations, 19 illustrations in colour
Topics: Innovation/Technology Management, Corporate Social Responsibility, IT in Business