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About this book
When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.
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Table of contents (11 chapters)
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Front Matter
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Back Matter
Reviews
“Australian Women in Advertising in the Twentieth Century is shorter than most monographs, at fewer than 50,000 words. It is not thin, however, as its purpose is cohesive and sustained. The book contains a bibliography and index. It is well-edited and each chapter features a discrete title page with separate abstract and publication details, hence ‘digital-ready’, and endnotes. For a book aimed at academics and university students this format is apt.” (Julie Mcintyre, Australian Historical Studies, Vol. 48 (1), February, 2017)
Authors and Affiliations
About the author
Jackie Dickenson is Senior Research Associate at the University of Melbourne, Australia, and has previously worked in the advertising industry in Britain and Australia, as an art director and copywriter. She is the author of Renegades and Rats (2006) and Trust Me: Australians and their Politicians (2013).
Bibliographic Information
Book Title: Australian Women in Advertising in the Twentieth Century
Authors: Jackie Dickenson
DOI: https://doi.org/10.1057/9781137514349
Publisher: Palgrave Pivot London
eBook Packages: History, History (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-51433-2Published: 15 December 2015
eBook ISBN: 978-1-137-51434-9Published: 29 April 2016
Edition Number: 1
Number of Pages: X, 144
Topics: Cultural History, Social History, Modern History, Australasian History, Industries