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The Theory of International Business

Economic Models and Methods

  • Book
  • © 2016

Overview

Authors:
  1. Mark Casson

    1. Department of Economics, University of Reading, Reading, United Kingdom

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  • Presents reformulation of the theory of the firm applied to international business
  • Addresses popular misconceptions in IB regarding economics
  • Includes models essential for analyzing business behavior in a global economy

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About this book

Demonstrating why economic modelling is so important in understanding international business, this stimulating and highly original book sets out a new and exciting research agenda in international business studies. The author explains what economic models are, how they are constructed and the way in which they can be used. It illustrates how models clarify important issues in international business – explaining empirical anomalies, analyzing strategies and evaluating government policies towards multinational firms. There are detailed discussions of monopoly and competition in the global economy; the international division of labour; supply chain coordination; and the strategic implications of sunk costs in R&D. Based on this discussion, the book proposes a radical reformulation of the theory of the firm as applied to international business. 

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xiv
    Download chapter PDF

  2. The Relationship Between Economics and International Business Studies

    • Mark Casson
    Pages 1-20

  3. Introduction to Modelling Techniques

    • Mark Casson
    Pages 21-39

  4. Introduction to Monopoly

    • Mark Casson
    Pages 41-52

  5. Introduction to Location

    • Mark Casson
    Pages 53-70

  6. Division of Labour and Modularisation

    • Mark Casson
    Pages 71-91

  7. Analysis of Ownership

    • Mark Casson
    Pages 93-110

  8. Modelling Contractual Arrangements

    • Mark Casson
    Pages 111-128

  9. Global Rivalry

    • Mark Casson
    Pages 129-146

  10. Extensions of the Models

    • Mark Casson
    Pages 147-156

  11. The Management of the Firm

    • Mark Casson
    Pages 157-164

  12. Conclusions: A Model-Building Agenda

    • Mark Casson
    Pages 165-166

  13. Back Matter

    Pages 167-171
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Authors and Affiliations

  • Department of Economics, University of Reading, Reading, United Kingdom

    Mark Casson

About the author

Mark Casson is Professor of Economics at the University of Reading, UK, where he researches international business, entrepreneurship and business and economic history. His recent books include The Multinational Enterprise Revisited (with Peter Buckley) and The Entrepreneur in History (with Catherine Casson). 

Bibliographic Information

  • Book Title: The Theory of International Business

  • Book Subtitle: Economic Models and Methods

  • Authors: Mark Casson

  • DOI: https://doi.org/10.1007/978-3-319-32297-1

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and the Author(s) 2016

  • Hardcover ISBN: 978-3-319-32296-4Published: 04 October 2016

  • Softcover ISBN: 978-3-319-81247-2Published: 14 June 2018

  • eBook ISBN: 978-3-319-32297-1Published: 22 September 2016

  • Edition Number: 1

  • Number of Pages: XIV, 171

  • Number of Illustrations: 19 b/w illustrations, 3 illustrations in colour

  • Topics: International Business

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