Key Developments in International Marketing
Influential Contributions and Future Avenues for Research

Book series
Technical Series Editor: Alain Verbeke is a Professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary (Canada). He was elected as the Inaugural Alan M. Rugman Memorial Fellow at the Henley Business School, University of Reading (UK), and is Editor-in-Chief of the Journal of International Business Studies. He is also an Adjunct Professor at the Solvay Business School, Vrije Universiteit Brussel (Belgium). He is an elected Fellow of the Academy of International Business and has served as Secretary and Treasurer of the Fellows. He is also an elected Fellow of the European International Business Academy.
Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net.
Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu.
Influential Contributions and Future Avenues for Research
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How Multinational Enterprises Respond to Crises
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The Pursuit of Opportunities across National Borders
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Governments in Global Business
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