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"A highly innovative, easily absorbed, practically useful approach to CSR leadership. Swanson has written one of those rare books that speaks directly to experienced corporate practitioners, seasoned academic theorists, and business school students. The book is peppered with tantalizing, creative pairings: 'executive myopia' versus 'normative receptivity,' 'value neglect' versus 'value attunement,' and 'discovery leadership versus amoral leadership.' Swanson's goal is to persuade corporate leaders that CSR practices can enhance economic operations and improve community relations simultaneously. Her message to CSR scholars is to expand, enrich, and operationalize academic understanding of business-and-community relations. No other CSR book displays the practical appeal and theoretical sophistication of this one." - William C. Frederick, Katz Graduate School of Business, University of Pittsburgh, USA
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Bibliographic Information
Book Title: Embedding CSR into Corporate Culture
Book Subtitle: Challenging the Executive Mind
Authors: Diane L. Swanson
DOI: https://doi.org/10.1057/9781137300089
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
Hardcover ISBN: 978-1-137-30007-2Published: 27 February 2014
Softcover ISBN: 978-1-349-45301-6Published: 27 February 2014
eBook ISBN: 978-1-137-30008-9Published: 27 February 2014
Edition Number: 1
Number of Pages: VIII, 192
Topics: Business Ethics, Management, Organization, Innovation/Technology Management, Corporate Governance, Behavioral/Experimental Economics