Overview
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About this book
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
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Table of contents (9 chapters)
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Front Matter
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Back Matter
Editors and Affiliations
About the editors
Gergely Szolnoki is Senior Research Associate at Geisenheim University, Germany, where he researches consumer behavior, market analysis, wine sensory, and social media. He has published several articles and books in German, English and Hungarian.
Liz Thach is Distinguished Professor of Wine and Professor of Management at Sonoma State University, USA. She also works as a wine judge and serves on several non-profit wine boards.
Dani Kolb is a manager at Kellen Global Association Management Company, where she is responsible for the communication activities of associations from various industries and professions. She has an MBA in Wine and Spirits from the Bordeaux Management School, France.
Liz Thach is Distinguished Professor of Wine and Professor of Management at Sonoma State University, USA. She also works as a wine judge and serves on several non-profit wine boards.
Dani Kolb is a manager at Kellen Global Association Management Company, where she is responsible for the communication activities of associations from various industries and professions. She has an MBA in Wine and Spirits from the Bordeaux Management School, France.
Bibliographic Information
Book Title: Successful Social Media and Ecommerce Strategies in the Wine Industry
Editors: Gergely Szolnoki, Liz Thach, Dani Kolb
DOI: https://doi.org/10.1057/9781137602985
Publisher: Palgrave Macmillan New York
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-60297-8Published: 21 December 2015
eBook ISBN: 978-1-137-60298-5Published: 30 April 2016
Edition Number: 1
Number of Pages: XIV, 168
Topics: Marketing, e-Business/e-Commerce, Corporate Communication/Public Relations, Social Media, Online Marketing/Social Media