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Global Business Value Innovations

Building Innovation Capabilities for Business Strategies

  • Book
  • © 2018

Overview

Editors:
  1. Anshu Saxena Arora

    1. Jay S. Sidhu School of Business and Leadership, Wilkes University, Wilkes Barre, USA

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  2. Sabine Bacouel-Jentjens

    1. ISC Paris Business School, Paris, France

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  3. Jennifer J. Edmonds

    1. Jay S. Sidhu School of Business and Leadership, Wilkes University, Wilkes Barre, USA

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  • Addresses a dearth of research in the areas of global value chains and innovations
  • Uses various methodological approaches in interrelated fields of business
  • Engages new areas of digital technology, such as big data and artificial intelligence

Part of the book series: International Marketing and Management Research (INMAMAR)

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About this book

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xxi
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  2. Global Value Chains and International Business Research: Perspectives from Switzerland

    • Sarbani Bublu Thakur-Weigold
    Pages 1-15

  3. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media

    • Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, Jennifer J. Edmonds
    Pages 17-33

  4. Social Media Driven Student-Centered Learning Through Social Commerce in Higher Education

    • Casey Galloway, Mariah Curtis, Anshu Saxena Arora
    Pages 35-45

  5. Online Advertising: Creating a Relationship Between Businesses and Consumers

    • Herbert Kresh, Ashley Laible, Mei Lam, Mahesh Raisinghani
    Pages 47-61

  6. Ballin’ the Pinball Way: Conceptualizing the WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising

    • Christine Walsh, Jordan Lindley, Anshu Saxena Arora, Jennifer J. Edmonds
    Pages 63-74

  7. Music as a Source of Inspiration for Future Managers—A French Learning-By-Doing Teaching Experiment

    • Pascale Debuire
    Pages 75-86

  8. The Soft Power of the Music Industry—Where Does It Start and Where Does It End? Insights from the United States and Japan

    • Mathilde Cerqueira
    Pages 87-100

  9. International Determinants of Cultural Consumption from a Well-Being Perspective

    • Claire R. Owen
    Pages 101-116

  10. Holding on to Family Values or Adapting to a Changing World—The Case of Barilla

    • Fabian Bernhard
    Pages 117-127

  11. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry

    • Allison Naumann, Jennifer J. Edmonds, Dean Frear
    Pages 129-139

  12. Back Matter

    Pages 141-145
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Editors and Affiliations

  • Jay S. Sidhu School of Business and Leadership, Wilkes University, Wilkes Barre, USA

    Anshu Saxena Arora, Jennifer J. Edmonds

  • ISC Paris Business School, Paris, France

    Sabine Bacouel-Jentjens

About the editors

Anshu Saxena Arora is Associate Professor of Marketing at the Jay S. Sidhu School of Business and Leadership, Wilkes University, USA. With more than a decade of industrial and academic experience, Anhsu is the Senior Editor of Marketing for the International Journal of Emerging Markets.

Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the Management department and directs the International Business Management Master Program. Sabine is also Head of the school’s Assessment of Learning Committee and has previously worked in both specialist and management positions at Dresdner Bank and Allianz Group in Germany.

Jennifer J. Edmonds is the Associate Dean in the Jay S. Sidhu School of Business and Leadership, Wilkes University, USA. Jennifer is an Associate Professor in Statistics and Operations Management and is interested in efficiency, sustainability, and a betterworkplace.

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