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About this book
Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.
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Table of contents (12 chapters)
Bibliographic Information
Book Title: From Soapbox to Soundbite
Book Subtitle: Party Political Campaigning in Britain since 1945
Authors: Martin Rosenbaum
DOI: https://doi.org/10.1007/978-1-349-25311-1
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Political & Intern. Studies Collection, Political Science and International Studies (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1997
Softcover ISBN: 978-0-333-61945-2Published: 14 January 1997
eBook ISBN: 978-1-349-25311-1Published: 27 July 2016
Edition Number: 1
Number of Pages: XII, 315
Topics: Political Communication, Electoral Politics, Political Science