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Non-market Strategies in International Business

How MNEs capture value through their political, social and environmental strategies

  • Book
  • © 2020

Overview

Editors:
  1. Vikrant Shirodkar

    1. Department of Strategy and Marketing, University of Sussex Business School, Brighton, UK

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  2. Roger Strange

    1. Department of Strategy and Marketing, University of Sussex Business School, Brighton, UK

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    You can also search for this editor in PubMed   Google Scholar

  3. Steven McGuire

    1. Department of Strategy and Marketing, University of Sussex Business School, Brighton, UK

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  • Examines the role of corporate power in shaping a company’s non-market political strategies
  • Offers valuable contributions from a range of international experts
  • Provides a comprehensive historical overview of the appearance of MNEs as a political and social actors

Part of the book series: The Academy of International Business (AIB)

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About this book

The Academy of International Business (UK and Ireland Chapter)

Published in association with the UK and Ireland Chapter of the Academy of International Business.

This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding ofhow non-market strategies can be effective in international business.

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Keywords

Table of contents (11 chapters)

  1. Front Matter

    Pages i-xix
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  2. MNEs, Organizational Legitimacy, and the Need for Non-market Strategies

    • Vikrant Shirodkar, Steven McGuire, Roger Strange
    Pages 1-15

  3. Correction to: Non-market Strategies in International Business

    • Vikrant Shirodkar, Roger Strange, Steven McGuire
    Pages C1-C1

  4. Political Risk and Political Strategies in International Business

    1. Front Matter

      Pages 17-17
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    2. Non-market Strategies Within Conflicting Institutional Pressures: The Case of Western Multinationals in a Post-socialist Context

      • Dorottya Sallai
      Pages 19-39

    3. Balancing to Utopia: Multinationals in Oligarchies

      • Camilla Jensen, Peter Zámborský
      Pages 41-73

    4. Political Strategies of Multinational Companies in Managing Uncertainty: Lessons from Brexit

      • Dzulfian Syafrian
      Pages 75-100

    5. Organizational Political Ideology, Host Country Institutions, and Impact on Employee Outcomes

      • Dawn Chow, Xi Wen Chan, Evelyn Micelotta
      Pages 101-127

  5. Corporate Social Responsibility and Environmental Management in International Business

    1. Front Matter

      Pages 129-129
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    2. Tracing the Global Diffusion of Corporate Social Responsibility: The Example of Business in the Community’s CSR Framework

      • Lutz Preuss
      Pages 131-149

    3. Shifting Paradigms in the Postnational Constellation: A Deliberative View on the Role of the Firm

      • Ulf Henning Richter
      Pages 151-178

    4. Determinants of Environmental Standards Adoption by Multinational Corporations: A Review of Extant Literature

      • Monalisa Haque
      Pages 179-211

    5. Impact of Adoption of Environmental Standards on Firm Value in the Chinese Market

      • Hammad Riaz, Abubakr Saeed, Muhammad Sameer
      Pages 213-229

    6. Cultural Diversity, Strategic Alliance Configurations, and Ecological Innovations of MNEs

      • Huu Le Nguyen
      Pages 231-244

  6. Back Matter

    Pages 245-249
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Editors and Affiliations

  • Department of Strategy and Marketing, University of Sussex Business School, Brighton, UK

    Vikrant Shirodkar, Roger Strange, Steven McGuire

About the editors

Vikrant Shirodkar is Senior Lecturer in International Business at the University of Sussex Business School, UK. His research has appeared in leading journals, such as the British Journal of Management, International Business Review, Management International Review, Journal of International Management, and Journal of Business Ethics.  Vikrant is a Fellow of the Higher Education Academy and an Executive Committee Member of the Academy of International Business UK and Ireland (AIB UK&I) chapter.

Steven McGuire is the Dean Professor of Business and Public Policy at the University of Sussex Business School, UK. He taught at Aberystwyth University, the University of Bath, and has been a Visiting Professor at the College of Europe. Professor McGuire is currently researching the impact of the European Union’s trade agreements as part of a major Horizon 2020 project, RESPECT.

Roger Strange is a Professor of International Business at the University of Sussex Business School, UK, having previously been a Professor of International Business at King’s College London. His research has appeared in leading journals, such as the Journal of International Business Studies, Journal of World Business, International Business Review, Management International Review, and Journal of Management Studies.

Bibliographic Information

  • Book Title: Non-market Strategies in International Business

  • Book Subtitle: How MNEs capture value through their political, social and environmental strategies

  • Editors: Vikrant Shirodkar, Roger Strange, Steven McGuire

  • Series Title: The Academy of International Business

  • DOI: https://doi.org/10.1007/978-3-030-35074-1

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020

  • Hardcover ISBN: 978-3-030-35073-4Published: 22 December 2019

  • Softcover ISBN: 978-3-030-35076-5Published: 22 December 2020

  • eBook ISBN: 978-3-030-35074-1Published: 21 December 2019

  • Series ISSN: 2662-1223

  • Series E-ISSN: 2662-1231

  • Edition Number: 1

  • Number of Pages: XIX, 249

  • Number of Illustrations: 13 b/w illustrations, 3 illustrations in colour

  • Topics: International Business

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