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Multimodality and Genre

A Foundation for the Systematic Analysis of Multimodal Documents

  • Book
  • © 2008

Overview

Authors:
  1. John A. Bateman

    1. University of Bremen, Germany

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About this book

The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xix
    Download chapter PDF

  2. Introduction: Four Whys and a How

    • John A. Bateman
    Pages 1-20

  3. Multimodal Documents and their Components

    • John A. Bateman
    Pages 21-106

  4. The GeM Model: Treating the Multimodal Page as a Multilayered Semiotic Artefact

    • John A. Bateman
    Pages 107-142

  5. The Rhetorical Organisation of Multimodal Documents

    • John A. Bateman
    Pages 143-176

  6. Multimodal Documents and Genre

    • John A. Bateman
    Pages 177-248

  7. Building Multimodal Document Corpora: the State of the Art

    • John A. Bateman
    Pages 249-272

  8. Conclusions and Outlook: What Next?

    • John A. Bateman
    Pages 273-278

  9. Back Matter

    Pages 279-312
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Reviews

'If you have never read a book on multimodality, or plan on reading just one book, Bateman's Multimodality and Genre is the book I'd recommend. It ably reviews the work that has revolutionised discourse analysis around the world and reconstructs its foundations in a way that is enabling multimodal discourse analysis to move forward on a principled footing.' - James Martin, University of Sydney, Australia

'Multimodality and Genre is an asset to any communication, language and media studies course. The ease with which he treats this highly complex matter and the exceptionally well devised structure of the book make it an ideal reading for advanced courses.' Marion G. Müller, Jacobs University Bremen, Germany

Authors and Affiliations

  • University of Bremen, Germany

    John A. Bateman

About the author

JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.

Bibliographic Information

  • Book Title: Multimodality and Genre

  • Book Subtitle: A Foundation for the Systematic Analysis of Multimodal Documents

  • Authors: John A. Bateman

  • DOI: https://doi.org/10.1057/9780230582323

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Language & Linguistics Collection, Education (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2008

  • Hardcover ISBN: 978-0-230-00256-2Published: 17 April 2008

  • Softcover ISBN: 978-0-230-30234-1Published: 17 April 2008

  • eBook ISBN: 978-0-230-58232-3Published: 17 April 2008

  • Edition Number: 1

  • Number of Pages: XIX, 312

  • Topics: Corpus Linguistics, Stylistics

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