Overview
- Explores how complex notions of girlhood are defined by the American Girl brand
- Discusses how feminist rhetoric has influenced marketing directed toward American women and girls
- Explores what American Girl books and dolls communicate to girls about femininity, racial identity, ethnicity, and what it means to be an American
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Table of contents (7 chapters)
Reviews
“Written in a style that makes its incisive arguments accessible to any audience, the book beautifully elucidates American Girl's conflicting logics regarding race, ethnicity, gender, agency, social activism, and consumption.” (Sarah Projansky, University of Utah, USA)
“Zaslow deftly argues how the dolls, their stories, and the industry of which they are a part are valuable tools for identity development, social justice learning, and creativity, while they simultaneously participate in the corporate structure that desires ever-expanding profit. This book is a needed reminder of the complex intersection of childhood and capitalism.” (Allison Butler, University of Massachusetts, Amherst, USA)
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Bibliographic Information
Book Title: Playing with America's Doll
Book Subtitle: A Cultural Analysis of the American Girl Collection
Authors: Emilie Zaslow
DOI: https://doi.org/10.1057/978-1-137-56649-2
Publisher: Palgrave Macmillan New York
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
Hardcover ISBN: 978-1-137-56648-5Published: 15 August 2017
Softcover ISBN: 978-1-349-93655-7Published: 17 July 2019
eBook ISBN: 978-1-137-56649-2Published: 14 August 2017
Edition Number: 1
Number of Pages: XI, 204
Number of Illustrations: 8 illustrations in colour
Topics: Childhood, Adolescence and Society, Gender and Sexuality, Feminism