Overview
- Offers insight into the largely unknown tactics of election campaigning
- Presents the psychological foundation for the potential success and limitations of Micro-Targeted Campaigns
- Advocates regulation and oversight in campaign spending
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About this book
This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person.
Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.
Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.
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Keywords
Table of contents (12 chapters)
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Front Matter
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Subjective Beliefs and Behaviour
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Front Matter
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Modelling Individual Voters
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Front Matter
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From Analytic to Dynamic Models
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Front Matter
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Back Matter
Reviews
“An insightful survey of what light the cognitive and behavioural sciences can shed on the murky world of targeted political persuasion.” (Nick Chater, Professor of Behavioural Science, Warwick Business School, author of The Mind is Flat)
“A tour de force across the landscape of cognitive science and political science that explains how modern technology can enable political operatives to manipulate voters and influence elections to an unprecedented—and concerning—extent.” (Prof. Stephan Lewandowsky, University of Bristol)
“Madsen makes an essential contribution in lifting the curtain on both the potency and dangers of micro-targeting in politics. It is an insightful and enjoyable analysis of a timely issue that places our data into temptation for those seeking political power.” (Dr. Toby Pilditch, University of Oxford and University College London)
Authors and Affiliations
About the author
Jens Koed Madsen is a senior research assistant at the University of Oxford, UK, a fellow of the Oxford Martin School, The Institute of New Economic Thinking and an associate of St. Catherine’s College. His work focuses on the psychology of persuasion, belief revision, decision-making, and models of complex human-environment models.
Bibliographic Information
Book Title: The Psychology of Micro-Targeted Election Campaigns
Authors: Jens Koed Madsen
DOI: https://doi.org/10.1007/978-3-030-22145-4
Publisher: Palgrave Macmillan Cham
eBook Packages: Behavioral Science and Psychology, Behavioral Science and Psychology (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-22144-7Published: 09 October 2019
Softcover ISBN: 978-3-030-22147-8Published: 09 October 2020
eBook ISBN: 978-3-030-22145-4Published: 26 September 2019
Edition Number: 1
Number of Pages: XIX, 395
Number of Illustrations: 30 b/w illustrations
Topics: Applied Psychology, Industrial and Organizational Psychology, Economic Psychology, Political Communication, US Politics, European Politics