Overview
- Based on interviews with UK practitioners with experience of managing volunteer activists
- Offers both experienced and novice practitioners in the field of volunteer management an insight into good practice
- Scholarly sound, and yet accessible to a wider practitioner readership
Part of the book series: Palgrave Studies in Political Marketing and Management (Palgrave Studies in Political Marketing and Management)
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About this book
This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author’s own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a ‘retention enhancing campaigning environment’ and what that involves.
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Keywords
Table of contents (4 chapters)
Reviews
“These interviews from the grassroots frontline of political party activism provide an important new perspective on how and why people become political activists. The insights are valuable both for political scientists and for those seeking to run political party organisations.” (Mark Pack, Party President of the Liberal Democrats, author of Bad News and 101 Ways to Win an Election, editor of Liberal Democrat Newswire)
Authors and Affiliations
About the author
Robin T. Pettitt is Senior Lecturer in Comparative Politics at Kingston University, London, UK.
Bibliographic Information
Book Title: Recruiting and Retaining Party Activists
Book Subtitle: Political Management at the Grassroots
Authors: Robin T. Pettitt
Series Title: Palgrave Studies in Political Marketing and Management
DOI: https://doi.org/10.1007/978-3-030-47842-1
Publisher: Palgrave Pivot Cham
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG, part of Springer Nature 2020
Hardcover ISBN: 978-3-030-47841-4Published: 09 June 2020
eBook ISBN: 978-3-030-47842-1Published: 08 June 2020
Series ISSN: 2946-2614
Series E-ISSN: 2946-2622
Edition Number: 1
Number of Pages: XIV, 97
Number of Illustrations: 3 b/w illustrations
Topics: European Politics, Political Communication, Electoral Politics, Human Resource Management