Overview
- Represents the first book to focus solely on Shaw’s participation in major ad campaigns for other products, and his complex understanding of the concept of 'advertising'
- Employs rarely seen source material from trade journals belonging to the burgeoning field of professional advertising, medical journals, and internal agency publications
- Explores the origins of contemporary techniques of celebrity marketing
Part of the book series: Bernard Shaw and His Contemporaries (BSC)
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Bibliographic Information
Book Title: Bernard Shaw and Modern Advertising
Book Subtitle: Prophet Motives
Authors: Christopher Wixson
Series Title: Bernard Shaw and His Contemporaries
DOI: https://doi.org/10.1007/978-3-319-78628-5
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-78627-8Published: 26 June 2018
Softcover ISBN: 978-3-030-08749-4Published: 05 January 2019
eBook ISBN: 978-3-319-78628-5Published: 13 June 2018
Series ISSN: 2634-5811
Series E-ISSN: 2634-582X
Edition Number: 1
Number of Pages: IX, 181
Number of Illustrations: 8 b/w illustrations
Topics: Theatre History, Drama, British and Irish Literature, Media and Communication