Overview
- Provides analysis of theoretical perspectives in order to understand their practical implications in business
- Contributions from authors around the world ensures that global perspectives are represented
- Suggests new directions in future research as well as contemporary real-life practice-based applications
Part of the book series: Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business (PSCDBRAEAB)
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About this book
This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable readto both scholars and business executives.
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Keywords
Table of contents (14 chapters)
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Front Matter
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Back Matter
Editors and Affiliations
About the editors
Demetris Vrontis is a Professor and an Executive Dean at the University of Nicosia, Cyprus (EU), the Editor-in-Chief of the EuroMed Journal of Business (EMJB), and the co-President of the EuroMed Research Business Institute (EMRBI). He has published over 200 refereed articles and books.
Yaakov Weber is a Professor at the College of Management Academic Studies, Israel. His publications have received more than 5000 citations and he has served in various editorial positions for leading journals. Yaakov is the founder and co-President of the EMRBI.
Alkis Thrassou is a Professor at the University of Nicosia, Cyprus (EU) and is a Senior Research Fellow of the EuroMed Academy of Business (SFEMAB-EMRBI). He has published over 120 refereed articles and books.
S. M. Riad Shams is a Senior Research Fellow at the Ural Federal University, Russia. He has authored many papers which have been publishedin various internationally-reputed business and management journals.
Evangelos Tsoukatos teaches Management at the University of Applied Sciences, Crete, in Greece, and is adjunct faculty at the University of Nicosia, Cyprus and the Hellenic Open University. He is currently Vice President of the EMRBI.
Bibliographic Information
Book Title: Innovation and Capacity Building
Book Subtitle: Cross-disciplinary Management Theories for Practical Applications
Editors: Demetris Vrontis, Yaakov Weber, Alkis Thrassou, S. M. Riad Shams, Evangelos Tsoukatos
Series Title: Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
DOI: https://doi.org/10.1007/978-3-319-90945-5
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-90944-8Published: 14 September 2018
Softcover ISBN: 978-3-030-08138-6Published: 26 January 2019
eBook ISBN: 978-3-319-90945-5Published: 03 September 2018
Series ISSN: 2523-8167
Series E-ISSN: 2523-8175
Edition Number: 1
Number of Pages: XXI, 296
Number of Illustrations: 6 b/w illustrations
Topics: Innovation/Technology Management, Organization, Business Strategy/Leadership, Marketing, Sustainability Management