Overview
- Explores transmedia practices with a focus on the Asia and Pacific region
- Considers the Transmedia phenomenon and its specific characteristics in APAC countries
- Offers a key resource to understand the Transmedia phenomenon and the inclusiveness of media and communication curricula
Part of the book series: Palgrave Series in Asia and Pacific Studies (PSAPS)
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About this book
Transmedia in Asia and the Pacific is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use of transmedia storytelling in the Asia Pacific region. Through close analysis of case studies from Australia, Cambodia, China, Japan, Malaysia, South Korea, and West Papua, the chapters in this book provide insight into the cultural and transcultural contexts against which transmedia storytelling takes place in the region. From community theatre and social media narratives in China; to transcultural consumption of Japanese texts in French, Spanish and English speaking countries; to the use of transmedia for education in Japan and China, examples highlight the diverse ways in which a global and commericalised media phenomenon is appropriated and recontextualised to local circumstances. This volume questions the centre/periphery dichotomy of understanding global media through perspectives that seek to enrich understandingand definitions of transmedia. It is a valuable resource for scholars and students wishing to expand their engagement with the theory and practice of transmedia storytelling.
Chapters “Chapter 1-Introduction to Transmedia in Asia and the Pacific, Chapter 13 -Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives and Chapter 14-Conclusions” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
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Keywords
Table of contents (15 chapters)
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Front Matter
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Official and Unofficial Narratives: State, Corporate and Grassroots Convergence
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Front Matter
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Transcultural Dialogues: Cultural Flows, Appropriation, and Empowerment
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Front Matter
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Transmedia Communication: Inclusiveness and Communities
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Front Matter
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Back Matter
Reviews
“This volume provides the first single volume work devoted solely to transmedia in the Asia-Pacific region. … In its totality, this volume is an excellent and significant contribution to the existing literature on transmedia studies.” (Andrew White, Global Media and China, January 10, 2022)
Editors and Affiliations
About the editors
Filippo Gilardi is an Associate Professor in creative industries and transmedia, Head of the School of International Communications, and Deputy Director of the Institute of Asia and Pacific Studies (IAPS) at the University of Nottingham Ningbo China. His research interests focus on media convergence, digital copyright and global digital platforms.
Celia Lam is an Assistant Professor in media and cultural studies at the School of International Communications, The University of Nottingham Ningbo China. Her research interests include audience and fan studies. Her latest publications include the co-edited Aussie Fans: Uniquely Places in Global Popular Culture (2019).
Bibliographic Information
Book Title: Transmedia in Asia and the Pacific
Book Subtitle: Industry, Practice and Transcultural Dialogues
Editors: Filippo Gilardi, Celia Lam
Series Title: Palgrave Series in Asia and Pacific Studies
DOI: https://doi.org/10.1007/978-981-15-7857-1
Publisher: Palgrave Macmillan Singapore
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2021
Hardcover ISBN: 978-981-15-7856-4Published: 07 March 2021
Softcover ISBN: 978-981-15-7859-5Published: 08 March 2022
eBook ISBN: 978-981-15-7857-1Published: 06 March 2021
Series ISSN: 2662-7922
Series E-ISSN: 2662-7930
Edition Number: 1
Number of Pages: XVII, 349
Number of Illustrations: 5 b/w illustrations, 17 illustrations in colour
Topics: Media and Communication, Asian Culture, Digital/New Media