2023 Picks
The Editors-in-Chief are pleased to offer the following selection of 2023 papers to readers of the Journal of Marketing and Analytics. From April 24th until the 20th of June, they will be available completely free of charge; click on the titles to read the articles in full.
"Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latest semantic analysis"
Published 08 April 2023
By Shimi Naurin Ahmad & Michel Laroche
"Sponsored brands video rings up clicks and sale in the short and long run"
Published 03 August 2023
By Koen Pauwels, Michael Peran, Zee Shah, German Schnaidt, & Dauwe Vercamer
"Building theoretical sand castles: the case of customer brand engagement"
Published 15 May 2023
By David Gligor, Siddik Bozkurt & Emma Welch
Previous picks
Consumer choice and preference for brand categories
Sanjoy Ghose and Oded Lowengart
J Market Anal 1: 3-17
The diffusion of online shopping in Australia: Comparing the Bass, Logistic and Gompertz growth models
Mohammad Bakher Naseri and Greg Elliott
J Market Anal 1: 49-60
Brand relations and life course: Why old consumers love their brands
Dirk Sikkel
J Market Anal 1: 71-80; advance online publication, May 27, 2013
Marketing research using single-item indicators in structural equation models
Maria Petrescu
J Market Anal 1: 99-117
