Journal of Marketing Analytics

Editorial

Marketing analytics in 2024 conferences: AI and data-driven decision-making

Maria Petrescu, Anjala S. Krishen

Original Article

Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial

Marko Sarstedt, Nicole F. Richter, Sven Hauff, Christian M. Ringle

Original Article

Company social irresponsibility and customer boycott intention in times of crisis

Halit Keskin, Emel Esen, Sıddık Bozkurt

Original Article

Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework

Michael Rodriguez, Robert Peterson

Original Article

Hey ChatGPT: an examination of ChatGPT prompts in marketing

Wondwesen Tafesse, Bronwyn Wood

Original Article

Disentangling the relationship between trust, online buying, and customer satisfaction: a three-way interaction model

Jeeva Venkatakrishnan, Ravikumar Alagiriswamy, Satyanarayana Parayitam

Original Article

Variable science mapping as literature review method

Przemyslaw Tomczyk, Philipp Brüggemann, Justin Paul

Correction

Correction to: Variable science mapping as literature review method

Przemyslaw Tomczyk, Philipp Brüggemann, Justin Paul

Original Article

Mapping sharing economy themes: science mapping, topic modeling, and research agenda

Ahmed Gamal ElKattan, Diana Gavilan, Mohamed Hamed Elsharnouby, Amira Fouad Ahmed Mahran

Original Article

Creating meaningful insights from customer reviews: a methodological comparison of topic modeling algorithms and their use in marketing research

Gül Yazıcı, Tuğçe Ozansoy Çadırcı

Original Article

Drivers and consequences of consumer alienation in the French retail banking sector

Souheila Kaabachi, Selima Ben Mrad, Ahmed Anis Charfi, Monyédodo Régis Kpossa, Bay O’ Leary

Original Article

A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign

Meltem Sanisoglu, Sebnem Burnaz, Tolga Kaya

Original Article

Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors

Vinh Truong

Original Article

The central role of consumer–brand engagement in product and service brand contexts

T. Ndhlovu, T. Maree

Original Article

Analytical model to measure the effectiveness of content marketing on Twitter: the case of governorates in Colombia

Anabel Guzmán Ordóñez, Francisco Javier Arroyo Cañada, Emmanuel Lasso, Javier A. Sánchez-Torres, Manuela Escobar-Sierra

Original Article

Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan

Chikako Ishizuka, Kei Aoki

Original Article

The intangible values of live streaming and their effect on audience engagement

Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen, Eiad Yafi, Tat-Huei Cham

Original Article

Sales force control in the area of value-based selling and Industry 4.0: smart self-control based on salesperson business model

Saïd Echchakoui, Riadh Ladhari

Original Article

Measuring the effects of customized targeted promotions on retailer profits: prescriptive analytics using basket-level econometric analysis

Alexander Chaudhry, Carrie Heilman, P. B. Seetharaman

Software Review

Unveiling the power of video sentiment analysis for predicting advertising effectiveness: exploratory research on femvertising

Nicolas Hamelin, Ramy A. Rahimi, Sivapriya Balaji, Irina Pismennaya, Nhat Quang Bui, Hong Anh Ta

Original Article

AI technologies in the analysis of visual advertising messages: survey and application

Larisa Sharakhina, Irina Ilyina, Dmitrii Kaplun, Tatiana Teor, Valeria Kulibanova

Original Article

Mapping borrowers’ and lenders’ interactions according to their dark financial profiles

Olivier Mesly, Hareesh Mavoori