Overview
- Provides the first study of political marketing and management in New Zealand
- Covers the core aspects of campaign marketing management: market-orientation, branding, communication
- Has a strong emphasis on lessons for practice, which will be useful to practitioners as well as academics
Part of the book series: Palgrave Studies in Political Marketing and Management (Palgrave Studies in Political Marketing and Management)
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Table of contents (8 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Editors and Affiliations
About the editor
Jennifer Lees-Marshment is Associate Professor of Politics and International Relations at the School of Social Sciences at University of Auckland, New Zealand. She is author/editor of 12 books, including The Political Marketing Game (2011) and Political Marketing: Principles and Applications, 2nd edition (2014). Her research interests include political marketing, leadership, public input and governance.
Bibliographic Information
Book Title: Political Marketing and Management in the 2017 New Zealand Election
Editors: Jennifer Lees-Marshment
Series Title: Palgrave Studies in Political Marketing and Management
DOI: https://doi.org/10.1007/978-3-319-94298-8
Publisher: Palgrave Pivot Cham
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-94297-1Published: 31 July 2018
eBook ISBN: 978-3-319-94298-8Published: 19 July 2018
Series ISSN: 2946-2614
Series E-ISSN: 2946-2622
Edition Number: 1
Number of Pages: XVI, 158
Number of Illustrations: 38 b/w illustrations
Topics: Political Communication, Electoral Politics, Media and Communication, Communication Studies