We are committed to helping you maximise the impact and visibility of your research. Please find some suggestions below on how to further disseminate your research.

Here are some tips and suggestions to help promote your work once it is published:

Share your article with your colleagues and peers
With so much research being published it can be hard for scholars to stay up to date with new research in the field. Sharing your article with peers is a quick and easy way to promote your work within your own research community.

SharedIt link
Once published, your article will have a shareable link that you can use to promote your work. The SharedIt link allows you to share a view only version of your full article, which means your research can be shared with anyone you share the link with, regardless whether they have access to the journal. The shareable link can be emailed to your colleagues, posted to social networks (such as Twitter) or on your own website for non-commercial, personal purposes. To get your link, enter the DOI of your paper (e.g. 10.1057/s41311-017-0127-8) into the Author Portal. You can also obtain a SharedIt link by emailing Megan Garry-Evans (megan.garry-evans@palgrave.com). Or if you have access to the journal, go to view your paper, select ‘Share Article’ and copy the link generated.

Social Media
Online social networks are a useful tool to make your research more discoverable as well as to connect with like-minded people and communities. You can find tips on how to share your research on different social platforms here: https://bit.ly/2KdA81N

Write a Post for Palgrave Journals and Journal of Brand Management Twitter accounts:

Please email your social media post suggestions to Megan Garry-Evans (megan.garry-evans@palgrave.com).

  • Posts should be a short, catchy snapshot of the main finding of your research.
  • A tweet of 140 characters about the article - e.g. either the title of the paper or a very brief snapshot of the findings.
  • Please specify if you would like to mention/tag co-authors, school/faculty or the university.

Reach out to blogs in your field
If you have a blog already, consider writing a shorter, policy relevant piece to post. If not reach out to blogs in your field.