Volume 28, Issue 1, February 2025
Table of Content
Original Article
Impact of CSR Activities Towards Different Stakeholders on Indian Firms’ Performance
Ansita Aggarwal, Nisarg A. Joshi
Original Article
Examining the Impact of Sensory Brand Experience on Brand Loyalty
Dongmei Zha, Pantea Foroudi, T. C. Melewar, Zhongqi Jin
Original Article
The Mediating Role of Employee Performance in the Relationship Between Organizational Identification, Organizational Commitment, and Corporate Reputation Among Saudi Bank Employees
Mohammad Alnehabi
Original Article
Exploring the Role of Influencers in Shaping Employer Brands: A Comparative Study of Corporate and Third-Party Influencers
Hannah Janssen, Christian Rudeloff
Original Article
Breached But Not Broken: How Attributional Information Shapes Shareholder Reactions to Firms Following Data Breaches
Xinran Wang, Jiaju Yan, Timothy P. Munyon, T. Russell Crook