Volume 27, Issue 3, August 2024
Table of Content
Original Article
“Don’t Be a Bragger!”: Social Media Impression and Firm’s Financial Performance
Ani Wilujeng Suryani, Fiki Fernando
Original Article
The Impact of Voluntary Recall on the Trust of Loyal and First-Time Consumers in a High Awareness Brand After a Functional Transgression
Valeria L M A Freundt, Luiza Venzke Bortoli Foschiera
Correction
Correction: The Impact of Voluntary Recall on the Trust of Loyal and First-Time Consumers in a High Awareness Brand After a Functional Transgression
Valeria L M A Freundt, Luiza Venzke Bortoli Foschiera
Original Article
“Did You See What Happened?” How Scandals are Shared via Social Media
Mona Soltani, Ekant Veer, Huibert Peter de Vries, Joya A. Kemper
Original Article
How Corporate Brands Communicate their Higher Purpose on Social Media: Evidence from Top Global Brands on Twitter
C. Rudeloff, P. Michalski
Original Article
Meta-analytic Review of Firm Reputation and Firm Performance
Hyo Jin Jean Jeon, John Nolan