Editor
Okey Peter Onyia, Professor, Missouri Valley College, Marshall City, Missouri, USA
Associate Editor
Jasman Tuyon, Senior Lecturer, Universiti Teknologi Mara, Malaysia
Editorial Board
George J. Avlonitis, Professor of Marketing, Athens University of Economics and Business, Greece
Michael Baker, Emeritus Professor of Marketing, University of Strathclyde, Scotland
Sibel Bolek, University of Health Sciences Istanbul, Turkey
Carolyn Folkman Curasi, Associate Professor and Associate Director, Center of Mature Consumer Studies, J. Mack Robinson College of Business, Georgia State University, USA
James Devlin, Professor of Marketing, Nottingham University Business School, UK
Chris Donald, Managing Director, Innovate Financial Services, UK
Christine Ennew, Provost and Professor of Marketing, University of Warwick, UK
Kent Eriksson, Professor of Applied Business Studies, Centre for Banking and Finance, KTH – The Royal Institute of Technology, Sweden
Jillian Farquhar, Professor of Marketing, Solent University, UK & University of Pretoria, South Africa
Bryan Foss, Henley Business School, University of Reading, UK
Anthony Gandy, Reader, Postgraduate Programmes, ifs School of Finance, UK
Garry Tan Wei Han, UCSI University Kuala Lumpur, Malaysia
David Harness, Senior Lecturer in International and Strategic Marketing, Hull University Business School, UK
Essam Ibrahim, Senior Lecturer in Marketing, Edinburgh University Management School, UK
Michael Klassen, Professor of Marketing, Department of Marketing, College of Business Administration, University of Northern Iowa, USA
Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University, USA
Hanuu Kuusela, Professor of Marketing, School of Management, University of Tampere, Finland
Riadh Ladhari, Professor of Marketing, Marketing Department, Laval University, Quebec
Jintao Lu, Taiyuan University of Science and Technology, China
Lynette McDonald, Lecturer in Public Relations, University of Queensland, Australia
Ritchie Mehta, Head of Customer Retention Strategy, Direct Line Group, UK
Arthur Meidan, Emeritus Professor, Management School, University of Sheffield, UK
Stefan Michel, Professor of Marketing and Service Management, IMD, Switzerland
Jay Mulki, Associate Professor, Northeastern University, USA
Jonas Nilsson, Associate professor in Marketing, University of Gothenburg, Sweden
Leyland Pitt, Professor of Marketing and Dennis F. Culver EMBA Alumni Chair of Business, Simon Fraser University, Vancouver
Julie Robson, Associate Professor Marketing, Bournemouth University, UK
Robert Rugimbana, Professor and Executive Dean – Faculty of Economics and Finance, Tshwane University of Technology, Pretoria, South Africa
Dan Sarel, Associate Professor of Marketing, School of Business Administration, University of Miami, USA
Harjit Sekhon, Head of Marketing Department, Coventry University Business School
Merlin Stone, Visiting Professor. St Mary’s and Portsmouth Universities, UK
Sandra Vandermerwe, Extraordinary Professor, Gordon Institute of Business Studies (GIBS), University of Pretoria, Johannesburg. Associate Fellow, Imperial College Business School London. Adjunct Professor, European School of Management and Technology (ESMT) Germany
Kathy Waite, Lecturer in Marketing, Heriot-Watt University, Scotland
Alex Wang, Associate Professor of Communication, Department of Communication, University of Connecticut-Stamford, USA
Jason West, Associate Professor, Department of Accounting, Finance and Economics, Griffith Business School, Griffith University, Australia
