Journal of Marketing Analytics

Editors

Anjala Krishen, Professor of Marketing & International Business, University of Nevada, Las Vegas, USA

Maria Petrescu, Assistant Professor of Marketing, Embry-Riddle Aeronautical University, Daytona Beach FL, USA

Editorial Board

Shaurya Agarwal, Assistant Professor in Electrical and Computer Engineering, California State University, Los Angeles, USA

Ghaith M. K. Alabdallah, Assistant Professor of Marketing, Applied Science University, Jordan

Andreas I. Andronikidis, Associate Professor of Marketing, University of Macedonia, Macedonia

Neelotpaul Banerjee, Assistant Professor, National Institutes of Technology, India

Enrique P Becerra, Professor of Marketing, Texas State University, USA

Mike Bendixen, Research Associate, Gordon Institute of Business Science,University of Pretoria, South Africa

Delancy Bennett, Assistant Professor of Marketing and Dan Duncan Sports Marketing Research Fellow, Clemson University School of Business, South Carolina, USA

Orie Berezan, Assistant Professor of Marketing and Management, California State University, Dominguez-Hills, USA

Paul D. Berger, Visiting Scholar and Professor of Marketing, Bentley University, USA

Myla Bui, Associate Professor of Marketing, Loyola Marymount University, Los Angeles, USA

Zeki Atıl Bulut, Associate Professor of Marketing, Dokuz Eylul University, Turkey

Natasa Christodoulidou, Professor of Marketing, California State University California State University, Dominguez-Hills, USA

Stefan Cosentino, Assistant Professor, California Lutheran University, Thousand Oaks, USA

Flavio Devoto, Procter & Gamble, Geneva, Switzerland

Timo Dietrich, Lecturer, Griffith University, Australia

Costinel Dobre, Professor of Marketing, West University of Timisoara, Romania

Domingo Enrique, Professor of Marketing, University of Valencia, Spain

Jane Fae, Independent Consultant, Basix, Peterborough, UK

Peter Furness, Director, Peter Furness Limited, UK

Sanjoy Ghose, Director and Professor of Marketing, Lubar School of Business, University of Wisconsin, Milwaukee, USA

John Gironda, Associate Professor of Marketing, Nova Southeastern University, Florida, USA

Deborah Goldring, Associate Professor of Marketing, Department of Marketing, Stetson University, DeLand, Florida, USA

Anders Gustafsson, Professor of Humanities and Social Sciences, Karlstads University, Sweden

Richard C. Hanna, Assistant Professor, Marketing Division, Babson College, MA, USA

Sharyn Rundle-Thiele, Professor, Director Social Marketing, Griffith University, Australia

Thorsten Hennig-Thurau, Professor, Wilhems-Universitat Muenster, Münster, Germany

Charles Hofacker, Professor of Marketing, Carl DeSantis Professor of Business Administration, College of Business, Florida State University, USA

Han-fen Hu, Assistant Professor of Business, University of Nevada, Las Vegas, USA

Dinakar Jayarajan, Assistant Professor of Marketing, Stuart School of Business, Illinois Institute of Technology, Chicago, USA

Pushkin Kachroo, Professor Department of Electric and Computer Engineering, University of Nevada, Las Vegas, USA

Aycan Kara, Assistant Professor of Strategic Management and Entrepreneurship, Indiana University Southeast, New Albany, USA

Arpita Khare, Assistant Professor of Marketing, University of Allahabad, Allahabad, India

Kevin Korgaonkar, Phoenix Marketing International, Rhinebeck, NY, USA

Pradeep Korgaonkar, Professor, College of Business, Florida Atlantic University, USA

Yamen Koubaa, Associate Professor of Marketing, ESC Bretagne, France

Barry Leventhal, Director, Barry Analytics Limited, UK

Ereni Markos, Associate Professor of Marketing, Suffolk Southeastern University, UK

Sunil George Mathew, Associate Professor, Indian Institute of Management, Gujarat, India

George Milne, Director, Doctoral Program and Professor of Marketing, University of Massachusetts, Amherst, USA

Michela Mingione, Assistant Professor of Marketing, Department of Management and Law, University of Rome, Rome, Italy

Selima Ben Mrad, Associate Professor of Marketing, Nova Southeastern University, Florida, USA

Aidin Namin, Assistant Professor of Marketing, Loyola Marymount University, California, USA

Mihai Orzan, Professor of Marketing, Academic of Economic Studies, Bucharest, Romania

Dirk Van den Poel, Senior Full Professor of Data Analytics / Big Data, Department of Marketing, Ghent University, Gent, Belgium

Carola Raab, Professor, University of Nevada, Las Vegas, USA

Rajagopal, Professor and National Researcher, EGADE Business School, Mexico

Robyn Raschke, Associate Professor, University of Nevada, Las Vegas, USA

Christophe Réthoré, Professor of Marketing, ICN Artem Business School Nancy, France

Domingo Ribeiro, Professor of Business Administration, University of Valencia, Spain

James E Richard, PGDipMKT Programme Director and Senior Lecturer in Marketing, Victoria University of Wellington, New Zealand

Spencer M. Ross, Assistant Professor of Marketing, Manning School of Business, Cyprus

Marko Sarstedt, Chair of Marketing, Otto-von-Guericke-University Magdeburg, Germany

John Schibrowsky, Professor, University of Nevada, Las Vegas, USA

Carol Scovotti, Professor, University of Wisconsin, Whitewater, USA

Byron Sharp, Professor of Marketing, University of South Australia, Australia

Bernd Skiera, Professor, University of Frankfurt, Germany

Geoff Soutar, Professor of Marketing, University of Western Australia, Australia

George Spais, Adjunct Professor Hellenic Open University, Greece and Associate Research Fellow, Euromed Academy of Business, EMRBI, Cyprus

Jim Sterne, Founder, eMetrics Summit and Chairman, Digital Analytics Association, Wakefield, USA

Merlin Stone, Professor of Marketing and Strategy at St Marys University, London, UK

Fareena Sultan, Professor of Marketing, Northeastern University, USA

Scott D. Swain, Associate Professor of Marketing, Clemson University, USA

Kunal Swani, Associate Professor of Marketing, Raj Soin College of Business, Wright State University, USA

Sarah Tanford, Professor, University of Nevada, Las Vegas, USA

Tatiana Teor, Professor, St. Petersburg Academic University, Russia

Yegor Tkachenko, Researcher, Stanford Intelligent Systems Lab, USA

Giang Trinh, University of South Australia, Australia

Vivek Kumar Verma, Associate Professor, Indian Institute of Technology, Delhi, India

Lala Vishal, Professor of Marketing, Lubin School of Business, Pace University, New York, USA

Kristen Walker, Professor of Marketing, California State University, Northridge, USA

Danny Weathers, Associate Professor of Marketing, Clemson University, USA

Art Weinstein, Professor of Marketing, Nova Southeastern University, Florida, USA

Yun Ying (Susan), Assistant Professor, University of Nevada, Las Vegas, USA

Michelle (Myongjee) Yoo, Assistant Professor, California State Polytechnic University, Pomona, USA

Debra Zahay-Blatz, Professor of Marketing, Marketing, Entrepreneurship and Digital Media Management Chair, Program Director, Master of Science in Digital Marketing and Analytics, St. Edward’s University, Austin, Texas, USA