Winners: Best Paper, 2024

Each year, the Editors-in-Chief select the Journal of Marketing Analytics Best Paper, or papers. The newest winners have now been announced.

We are delighted to share that the 2024 Best Paper awards go to:

Quantifying uncertainty in PLS-SEM-based mediation analyses
Authors: Marko Sarstedt and Ovidiu-Ioan Moisescu

When does word of mouth versus marketing drive brand performance most?
Authors: S. Cem Bahadir and Koen Pauwels

Congratulations to the winning authors!

Previous Winners

Year 2023

Best paper of 2023: Gligor, D., Bozkurt, S. & Welch, E. Building theoretical sand castles: the case of customer brand engagement. Journal of Marketing Analytics 11, 297–316 (2023). https://doi.org/10.1057/s41270-023-00227-5

Most popular article of 2023: Ahmad, S.N., Laroche, M. Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis. Journal of Marketing Analytics  11, 662–676 (2023). https://doi.org/10.1057/s41270-023-00218-6

Most impactful article of 2023: Pauwels, K., Peran, M., Shah, Z. et al. Sponsored brands video rings up clicks and sales in the short and long run. Journal of Marketing Analytics  11, 275–286 (2023). https://doi.org/10.1057/s41270-023-00237-3

Reviewers of the year: Dr. Philipp Bruggemann, FernUniversitat in Hagen, Germany , Dr. Ricky Fergurson, Middle Tennessee State University, USA, Dr. David Fogarty, Northcentral University, USA

Year 2022

Best paper of 2022: Damberg, S., Schwaiger, M. & Ringle, C.M. What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers. J Market Anal 10, 3–18 (2022). https://doi.org/10.1057/s41270-021-00147-2

Year 2021

Best paper of 2021: Optimizing B2B product offers with machine learning, mixed logit, and nonlinear programming, by John V. Colias, Stella Park, and Elizabeth Horn https://link.springer.com/article/10.1057/s41270-021-00113-y

Reviewer of the Year: Prof. Dr. Bernd Skiera, Goethe University, Frankfurt, Germany

Year 2020

Best paper of the year: “Protecting survey data on a consumer level”, Matthew J. Schneider & Dawn Iacobucci 

Most popular paper of the year: “Cutoff criteria for overall model fit indexes in generalized structured component analysis”, Gyeongcheol Cho, Heungsun Hwang, Marko Sarstedt & Christian M. Ringle

Best paper in a special issue: “The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance”, Michael Rodriguez & Stefanie Boyer

Best editor of a special issue: Dr. John (Ricky) Fergurson, Indiana State University

Reviewers of the year: Ms. Sheen Kachen, University of Nevada, Las Vegas, and Dr. John Gironda, University of North Carolina at Wilmington

About the Editors-in-Chief

Anjala Krishen and Maria Petrescu are Editors-in-Chief of the Journal of Marketing Analytics. Anjala Krishen is currently Associate Professor of Marketing & International Business at the University of Nevada, Las Vegas, USA, and Maria Petrescu is Assistant Professor of Marketing at Nova Southeastern University, USA.